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New Top-Level Domains: .DEAL and .NOW

Tue, 3. Sep 2024

Amazon Registry is expanding its domain portfolio with two new top-level domains (TLDs), perfectly suited for specific target audiences: .DEAL: This TLD is ideal for promotions or special offers, conveying the promise of something special—whether for bargain hunters or loyal customers. .NOW: This domain is aimed at dynamic individuals and businesses...

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Amazon Registry is expanding its domain portfolio with two new top-level domains (TLDs), perfectly suited for specific target audiences:

  • .DEAL: This TLD is ideal for promotions or special offers, conveying the promise of something special—whether for bargain hunters or loyal customers.
  • .NOW: This domain is aimed at dynamic individuals and businesses looking to make an immediate impact, whether through event promotions, content streaming, product launches, or breaking news.
Launch Details:
  • Sunrise Phase: From August 22, 2024 (13:00 UTC) to September 21, 2024 (12:59 UTC). During this phase, trademark holders with a valid SMD file can secure domains. The "first-come, first-served" principle applies.
  • General Availability (GA): Starting September 30, 2024 (13:00 UTC), anyone can register the new domains on a "first-come, first-served" basis.

These new TLDs offer an excellent opportunity to strategically expand your online presence and effectively capture your target audience's attention.